What’s up with the
detached label?

Battler isn’t a clothing brand. And we don’t want anyone to mistakenly think that it is.

Since custom labels are synonymous with clothing brands, we decided to do the opposite. Hence, the detached label on your shirt. It’s also a reminder to never subject yourself to labels (i.e., others labeling you). You alone decide who you are and how you want to be identified.

Battler is everywhere anyway, including the outside of shirts.
What’s the difference?

We are proud to have Battler “everywhere” (shirts, websites, social media, etc.). But not as a brand or corporate identity.

When you wear something with Battler on it, you aren’t sporting “our brand.” And you aren’t repping “our company.”

Battler is a coat of arms. It is YOUR coat of arms. It represents you. Your struggles. Your achievements. Your identity. YOU. ARE. BATTLER.

THIS IS A MOVEMENT

Battler is a movement, and you are the engine that powers it. A movement that can’t be stopped. Because you can’t be stopped.

FIGHT OR FIGHT. That isn’t a marketing catchphrase. It is the Battler Creed. And it is the lifeblood of this movement and the life you have chosen for yourself. (If you haven’t already, Take the Pledge.)

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Thank you for your order! Your financial support helps keep this movement running.

Keep being your kick-ass self. We are honored that you have decided to be a part of Battler Nation. We can’t wait to hear your story. Click the link below to share.

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Note: The generic label from the blank shirt manufacturer can be removed (it is a “tear-away” label). Sure, we could have torn it ourselves, but we kept it there on purpose . . . so you could ceremoniously rip it off yourself.

NO TO LABELS.
YES TO YOU.